Establishing a market and running it smoothly is a wonderful accomplishment, but now you need customers. Social media has increased the reach we can have within our networks like never before, and there are plenty of tips and tricks to effectively utilize it. The traditional routes of marketing such as radio and newspaper are tried and true, and never discount the importance of good signage at the market!
Here are two toolkits specific to developing a marketing plan for your farmers market, to get you started:
- A Workbook for Agritourism Operators, Farmers Market Vendors, and Local Food Producers – Mississippi State University Extension
- Your Marketing Toollkit: Tools & Tips for Effective Marketing– North Dakota Farmers Market and Growers Association
This succinct list of promotional ideas could serve as a great refresher before the market season begins, to get the word circulating about your market!