On-site Marketing, Signage, and Merchandising Best Practices
Marketing on site is just as important as spreading the word around your community through traditional and online marketing routes. Clear communication to customers and vendors through signage is a great way to answer questions before people even ask, and direct people through the market flow.
You can utilize additional signage at your market like the Made in Alaska logo by applying here, or the Alaska Grown logo by becoming a member through their website application.
Consider having your market listed in as many local food directories as possible, for maximum reach! As a member of the Alaska Farmers Market Association, you are listed on our online directory, and you can find other directories in the state on the Alaska Food Policy Council website.
BuyAlaska offers a business directory (included on the AFPC local food directories list!) that you can be listed in. They have a robust offering of resources and trainings for small businesses in Alaska, through the Alaska Small Business Development Center.
Curious about how big a sign needs to be for readability? Use the chart below for a quick guide:
When placing signage on roads, make sure to consult the Alaska signage laws to ensure you’re in compliance.
Timely information, tips, and templates to build your market organization