While social media has gained popularity significantly in the last decade, traditional marketing routes are still an effective way to spread the word about your market.
Traditional Marketing Tips– Taylor Kendall Smith from Cook Inletkeeper developed this resource on behalf of and in conjunction with the Alaska Farmers Market Association.
Check out these other resources on traditional marketing:
- Marketing 101 – Presentation during the Alaska State Farmers Market Organizers Conference
- Working with the Media, from the Washington State Farmers Market Management Toolkit.
- Plan, Partner, and Promote: Best Marketing Practices from Wisconsin’s Farmers Market Managers – The University of Wisconsin-Madison Extension Service and College of Agricultural & Life Sciences. This resource goes over information such as producing a marketing plan, collaborating with vendors and the community, capitalizing on word of mouth, print advertising, television and radio, and more!
- Video on Marketing & Consumer Education – California Alliance of Farmers’ Markets. An excellent example of the type of TV spot you can create for your market.
- Do’s and Don’ts of Marketing at the Farmers Market – Modern Farmer
- Information on Marketing Tactics at the Market – The University of Nevada Reno Extension Service.
- Interested in inviting policymakers to the market? The Farmers Market Coalition’s Advocacy Toolkit provides guidance in “communicating to local, state and federal legislators of farmers markets.”